Exposure to Family Planning Messages

 

Percentages of all women and men who heard or saw a family planning message through radio, television, newspaper or magazine, mobile phone, social media, poster, outdoor sign, or community meeting in the past 12 months or in none of the eight media sources

 

Definition

 

Percentages of all women and men age 15-49 who heard or saw a family planning message in the past 12 months through:

1)      radio,

2)      television,

3)      newspaper or magazine,

4)      mobile phone,

5)      social media,

6)      poster/leaflet/brochure,

7)      outdoor sign or billboard,

8)      community meeting or events,

9)      or in none of the eight media sources.

 

Coverage:

Population base: All women (or men) (IR file, MR file)

Time period: Current status at time of survey

 

Numerators:

1)      Number of women (or men) age 15-49 who heard a family planning message on the radio in the past 12 months (women: v384a = 1; men: mv384a = 1)

2)      Number of women (or men) age 15-49 who saw a family planning messages on television in the past 12 months (women: v384b = 1; men: mv384b = 1)

3)      Number of women (or men) age 15-49 who read a family planning message in the newspaper or in a magazine in the past 12 months (women: v384c = 1; men: mv384c = 1)

4)      Number of women (or men) age 15-49 who read a family planning message on mobile phone in the past 12 months (women: v384d = 1; men: mv384d = 1)

5)      Number of women (or men) age 15-49 who read a family planning message on social media in the past 12 months (women: v384e = 1; men: mv384e = 1)

6)      Number of women (or men) age 15-49 who read a family planning message on poster, leaflet, or brochure in the past 12 months (women: v384f = 1; men: mv384f = 1)

7)      Number of women (or men) age 15-49 who read a family planning message on outdoor sign or billboard in the past 12 months (women: v384g = 1; men: mv384g = 1)

8)      Number of women (or men) age 15-49 who read a family planning message at community meetings or events in the past 12 months (women: v384h = 1; men: mv384h = 1)

9)      Number of women (or men) age 15-49 who did not hear a family planning message through radio, television, newspaper or magazine, mobile phone, social media, poster, outdoor sign, or community meeting in the past 12 months (women: v384a ≠ 1 & v384b ≠ 1 & v384c ≠ 1 & v384d ≠ 1 & v384e ≠ 1 & v384f ≠ 1 & v384g ≠ 1 & v384h ≠ 1; men: mv384a ≠ 1 & mv384b ≠ 1 & mv384c ≠ 1 & mv384d ≠ 1 & mv384e ≠ 1 & mv384f ≠ 1 & mv384g ≠ 1 & mv384h ≠ 1)

 

Denominator: Total number of women (or men) age 15-49

 

Variables: IR file, MR file.

v384a

Heard family planning in newspaper/magazine last few months (women)

v384b

Heard family planning on TV last few months (women)

v384c

Heard family planning in newspaper/magazine last few months (women)

v384d

Heard family planning by text messages on mobile phone (women)

v384e

Seen about family planning on social media such as Facebook, Twitter, Instagram (women)

v384f

Seen about family planning on poster, brochure (women)

v384g

Seen about family planning on outdoor sign, billboard (women)

v384h

Heard family planning at community meetings events (women)

v005

Woman’s individual sample weight

mv384a

On radio heard about Family Planning in the last few months (men)

mv384b

On TV saw about Family Planning in the last few months (men)

mv384c

In newspaper read about Family Planning in the last few months (men)

mv384d

Heard family planning by text messages on mobile phone (men)

mv384e

Seen about family planning on social media such as Facebook, Twitter, Instagram (men)

mv384f

Seen about family planning on poster, brochure (men)

mv384g

Seen about family planning on outdoor sign, billboard (men)

mv384h

Heard family planning at community meetings events (men)

mv005

Man’s individual sample weight

 

Calculation

 

Numerator divided by the denominator, multiplied by 100.

 

Handling of Missing Values

 

Women or men who are unsure or with missing values for heard, saw, or read a family planning message are considered as not hearing, seeing, or reading a message, and are excluded from numerators but included in the denominator.

 

Changes over Time

 

The reference period in the question on the exposure to family planning messages has changed over time. In DHS I and DHS II “last month” was used and this was changed to the “last few months” in later rounds of DHS.

 

The question on hearing of family planning by text messages on a mobile phone was added in DHS-7, and the indicator on hearing of family planning messages through none of the media was changed to reflect none of the four media rather than the three media used previously.

 

In DHS-8 the questions on hearing, seeing or reading family planning messages through social media, poster/leaflet/brochure, outdoor sign/billboard, or at a community meeting/event were added. Questions also changed from asking about the “last few months” to the “last 12 months”. The indicator on hearing of family planning messages through none of the media was also changed to reflect none of the eight media rather than the four media used previously.

 

Resources

 

DHS-8 Tabulation plan: Table 7.20.1, 7.20.2,

 

API Indicator IDs:

Women:

FP_EFPM_W_RDO, FP_EFPM_W_TLV, FP_EFPM_W_NWS, FP_EFPM_W_NON

 

Men:

FP_EFPM_M_RDO, FP_EFPM_M_TLV, FP_EFPM_M_NWS, FP_EFPM_M_NON

(API link, STATcompiler link)