Percentage of women and men age 15-49 who are exposed to specific media on a weekly basis.
Coverage:
Population base: Women and men age 15-49 (IR file, MR file)
Time period: Current status at time of survey
Numerator:
Number of women (or men) age 15-49 who are exposed to specific media on a weekly basis:
1) Reads a newspaper at least once a week (women: v157 in 2,3; men: mv157 in 2,3)
2) Watches television at least once a week (women: v159 in 2,3; men: mv159 in 2,3)
3) Listens to radio at least once a week (women: v158 in 2,3; men: mv158 in 2,3)
4) Accesses all three media at least once a week (women: v157 in 2,3 & v158 in 2,3 & v159 in 2,3; men: mv157 in 2,3 & mv158 in 2,3 & mv159 in 2,3)
5) Accesses none of the three media at least once a week (women: v157 ≠ 2,3 & v158 ≠ 2,3 & v159 ≠ 2,3; men: mv157 ≠ 2,3 & mv158 ≠ 2,3 & mv159 ≠ 2,3)
Denominator: Number of women (or men) age 15-49
Variables: IR file, MR file.
|
v157 |
Frequency of reading newspaper or magazine (women) |
|
v158 |
Frequency of listening to radio (women) |
|
v159 |
Frequency of watching television (women) |
|
v005 |
Women's sample weight |
|
mv157 |
Frequency of reading newspaper or magazine (men) |
|
mv158 |
Frequency of listening to radio (men) |
|
mv159 |
Frequency of watching television (men) |
|
mv005 |
Men's sample weight |
Numerator divided by denominator, multiplied by 100.
Missing values are excluded from the numerators but included in the denominator.
Westoff, C. F. and A. Bankole. 1997. Mass Media and Reproductive Behavior in Africa. DHS Analytical Reports No. 2. Calverton, Maryland, USA: Macro International
https://dhsprogram.com/publications/publication-ar2-analytical-studies.cfm
DHS-8 Tabulation plan: Tables 3.4.1 and 3.4.2
API Indicator IDs:
Women: ED_MDIA_W_NWS, ED_MDIA_W_TLV, ED_MDIA_W_RDO, ED_MDIA_W_3MD, ED_MDIA_W_N3M
Men: ED_MDIA_M_NWS, ED_MDIA_M_TLV, ED_MDIA_M_RDO, ED_MDIA_M_3MD, ED_MDIA_M_N3M
(API link,STATcompiler link)
MICS6 Indicator SR.3: Exposure to mass media