Use of Social Marketing Brand Pill and Condom

 

Percentage of women currently using oral contraceptives or condoms who use a specific socially marketed brand

 

Definition

 

1)      Percentage of women currently using oral contraceptives who use a specific socially marketed brand.

2)      Percentage of women currently using male condoms who use a specific socially marketed brand.

 

Coverage:

Population base: Women who are currently using oral contraceptive (pills) or male condoms (IR file)

Time period: Current status at time of survey

 

Numerators:

1)      Number of women age 15-49 who are currently using a socially marketed brand of oral contraceptive pills (v323 = survey-specific code(s))

2)      Number of women who are currently using a socially marketed brand of male condoms (v323a = survey-specific code(s))

 

Denominators:

a)       Number of women who are currently using oral contraceptive (pills) (v312 = 1)

b)      Number of women who are currently using male condoms (v312 = 5)

 

Variables: IR file.

v312

Current contraceptive method

v323

Brand of pill used

v323a

Brand of condom used

v005

Woman’s individual sample weight

 

Calculation

 

Numerator divided by the denominator, multiplied by 100.

 

Handling of Missing Values

 

Women who did not know or have a missing value for the brand of oral contraceptive or condom are excluded from the numerator (assumed not using a social marketing brand) but included in the denominator.

 

Notes and Considerations

 

Social marketing brands of oral contraceptives (pills) or condoms are specific to each country. Information on the brand of condom is provided by the women, not their partner.

 

Changes over Time

 

The social marketing brands are likely to change over time, and the coding of specific brands may change from survey to survey within a country.

 

Resources

 

DHS-8 Tabulation plan: Table 7.11

 

API Indicator IDs:

FP_SOCM_W_PIL, FP_SOCM_W_CON

(API link, STATcompiler link)