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Document Type
Analytical Studies
Publication Topic(s)
Fertility and Fertility Preferences
Bangladesh, India, Pakistan
Recommended Citation
Westoff, Charles F. and Akinrinola Bankole. 1999. Mass Media and Reproductive Behavior in Pakistan, India, and Bangladesh. DHS Analytical Reports No. 10. Calverton, Maryland, USA: Macro International
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Small PDF IconMass Media and Reproductive Behavior in Pakistan, India and Bangladesh (PDF, 406K)
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The central question addressed in this research is whether regular exposure to mass media, especially to radio and television, influences family planning attitudes and behavior. Two types of media exposure are of interest: 1) general exposure to radio and television, on the assumption that exposure to a variety of modern ideas can undermine traditional supports for high fertility; and 2) exposure to media messages, specifically on the topic of family planning that, presumably, can increase awareness of and influence contraceptive use. Data are based on five national samples of women of reproductive age: Pakistan (1990-91 and 1994-95), India (1992-93), and Bangladesh (1993-94 and 1996-97).